ACEdigital

Digital Strategist

Nestlé Purina North America  Full-time May 2022 - May 2023

Feb 2022 - May 2022 (Contract)

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• Responsible for the internal Digital/Social Activation Team, as a Digital Strategist for Nestle Purina, "The Feed". Work closely with Meta and their brand lift data for our paid social strategy. Working as an extension of the brand/consumer business unit, as the Digital Strategist I am responsible for developing, accelerating and activating our digital/social strategy across several consumer contact points & paid social media with a personalized content communication focus. This includes working with internal and external partners to recommend key strategies and tests for critical areas that can impact the business via measurable sales, equity, or ROI. This role requires a high level of strategic insight, attention to detail, and project management skills, with an entrepreneurial spirit to pioneer new courses that impact the business.

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• PRIMARY RESPONSIBILITIES:
  o Research, brainstorm and propose digital/social strategy solutions to assigned brand/consumer initiatives, including collaboration with internal + external key stakeholders.
  o Drive growth of equity and sales through paid social initiatives.
  o Create, manage, and deliver exceptional social content & strategic activation recommendations on assigned brand channels/contact points, working with a partnered Content Designer and internal/external channel experts to impact the business.
  o Influence partners internally/externally to apply data-driven best Practices to digital/social activations.
  o Continuously Optimize paid social media campaigns based on best practices and performance data.I am responsible for the internal Digital/Social Activation Team, as a Digital Strategist for Nestle Purina, "The Feed". Work closely with Meta and their brand lift data for our paid social strategy. Working as an extension of the brand/consumer business unit, as the Digital Strategist I am responsible for developing, accelerating and activating our digital/social strategy across several consumer contact points & paid social media with a personalized content communication focus. This includes working with internal and external partners to recommend key strategies and tests for critical areas that can impact the business via measurable sales, equity, or ROI. This role requires a high level of strategic insight, attention to detail, and project management skills, with an entrepreneurial spirit to pioneer new courses that impact the business. 

• • Skills: Paid Search Strategy · Account Management · Analytical Skills · Software as a Service (SaaS) · Digital Marketing · Marketing · Market Research · Microsoft Excel · Data Analysis

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Digital Marketing Manager - (ACDI) Access Control Devices, Inc.

July 2021 - Present (Contract) 

January 2020 - July 2021 (Full-Time)

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• Collaborate with Marketing leadership to initiate digital strategies, considering their specific requirements and based on analytics evaluation

• Determine how best to define, reach, and engage our target audience and internal teams

• Develop innovative ways to communicate marketing messages via integrated marketing programs that include, email, web, video, collateral, mobile, and Social that support sales and software support

• Ensure marketing message is consistent and drives the key messages in an impactful way

• Develop and communicate digital marketing content calendars

• Own the content, optimization, and management of paid marketing programs

• Contribute to multiple initiatives that improve conversion throughout the funnel

• Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance.

• Always be looking for new ways to engage our customers and users - and taking the initiative to bring new projects to life.

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Digital Marketing Strategist - Vantage Credit Union (6-month Contract)

July 2021 - January 2022

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• Collaborate with necessary teams to develop, design, and implement an omnichannel member journey strategy that centers around the member and seamlessly integrates all consumer touchpoints through optimization of digital channels (website, mobile, social media, email marketing automation, videos, SEM, PPC, streaming advertising) and physical channels (in-branch experiences and community events).

• Collaborate with and support Marketing:

  • On digital projects/ideas/best practices across site content and advertising methods.

  • To develop and implement an effective email marketing automation program that targets various personas within the current membership to increase engagement, grow wallet share, and nurture new and prospective members.

  • To develop and execute a digital paid media strategy that includes SEM, PPC, Google AdWords, geofencing, OTT/CTV, streaming ads, billboards, and social media advertising.

  • To elevate website content and identify keywords/phrasing for SEO.

  • To develop a social media deep digital listening and engagement strategy to determine the “voice of the customer,” identify social influencers, and engage with potential new members.

• Integrate and execute digital campaigns through available channels and programs; Provide feedback and actionable lead insights; Conduct marketing research to define best practices in presenting key offers and content to target audiences.

• Lead the development of insights-led persons to categorize/tag all member records within the CRM platform while developing new CRM profile fields to track social interactions, engagement, and 

member journeys.

• Analyze all digital channel performance results.

• Utilize CRM and available data (internal and external) to evaluate member behaviors, propensity, and growth opportunities for targeted campaign efforts.

• Own top-of-funnel marketing data analysis and reporting; Partner with the Marketing team to monitor and optimize campaign efforts; Utilize member/non-member data to empower stakeholders to reach KPIs and help define critical business metrics; Evaluate and analyze results and ROI metrics of marketing campaigns and efforts to validate the effectiveness and optimize future projects.

• Monitor digital trends and emerging technologies; Conduct ongoing competitive analysis of other sites, including function and content, to determine strategies and tactics to stay competitive, drive business growth, and maximize member value; Suggest new technologies to improve member experience, deepen member penetration and drive growth and adoption.

• Demand generation and new acquisition is our main goal for 2022 so leading the MQLs to convert to SQLs will be managed by self and my team

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Digital Marketing Manager - DeckRite, LLC

February 2018 - January 2020

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Responsible for the development and execution of multi-channel digital marketing campaigns for a variety of companies with the LLC. 
•    Search Engine Optimization (SEO)
•    Paid Search (Pay-Per-Click, PPC)
•    Paid Social Media Advertising
•    Social Media
•    Email Marketing
•    Content Marketing
•    Display/Remarketing

Key Accountabilities:
•    Development of multi-channel digital marketing strategies
•    Contributing to the management and optimization of digital marketing campaigns
•    Communicating campaign strategies and results
•    Analyzing SEM campaign data within Google Adwords to look for opportunities
•    Forecasting KPIs for campaigns and determining budget recommendations
•    Aiding in the preparation of presentations and sales materials

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​​Marketing Manager - Economatrix Research Associates, Inc.

October 2017 - October 2018 (Project Work)

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• SEO

• Social Media

• Deposition Review and copy write

• Print Marketing

• Promotion Marketing for Lectures

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Social Media Manager - 4 Site Digital Agency

September 2017 - December 2017 (Project Work)

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• Royal Apparel Client Social Media Manager

• Steven Dann Client Social Media Manager

• Ray Burger - Pineapple Hospitality, Inc.

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Marketing Communications Manager- MEDINEXO

​March 2016 - August 2017

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• Marketing Automation 

• Customer Relationship Management System Manager

• Transition strategy for CRM (Infusionsoft to Zoho)

• Brand Marketing 

• Launch of MEDINEXO

• Event Planning - Domestic and International

• Social Media Manager

• MEDINEXO Curriculum Coordinator

• Manage Blog (The Pulse of MEDINEXO)

• Content Copy-writer

• Website Content Coordinator (HTML, CSS) 

• Adobe Cloud Suite

• Video Production Experience (Adobe Premium Pro)

• Google Analytics Coordinator

• Google AdWord Campaigns Experience 

• Print/Online Marketing Communications Manager

 

Digital Marketing Professional Intern - UMSL Digital Lab

​January 2016 - May 2016

 

• Create & write 5+ UMSL Digital Mindshare blog posts during the semester on a variety of digital marketing topics. (http://umsldigitalmindshare.com/)

• Curate weekly Twitter posts using Hootsuite for UMSL Business.

• Create and manage TweetChat strategy for the Midwest Digital Marketing Conference prior to the event. 

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Teaching Assitant - UMSL's Marketing Dept. 

​January 2015 - March 2016

 

• Assisted multiple Professors of Marketing with the Basic Marketing class of 130+ students.

• Facilitated lectures when Professor was absent.

• Managed Marketing Project for 130+ students, including all Q&A via email and in person.

• Assisted with building a sample Marketing Project for students. 

• Graded Marketing Projects for 25 group teams.

• Graded exams and quizzes, as well as, some homework assignments.

• Executed and maintained updates of the Marketing Project on the class blackboard site.